BENT Merschoenen • Toon wie je Bent by New Impact


BENT Merkschoenen

Toon wie je Bent

BENT teamed up with New Impact for the creative design of their TV campaigns and photo shoots.

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Case study


BENT is a major player in the branded shoe retail market.
The company operates 20 stores in Belgium as well as an online webshop.
They asked New Impact to improve their content, both in video (billboards, TV commercials) and in photography - photo content for the website and online store.

What we did

We developed a new conceptual style for BENT. It was permitted to be rather fresh and modern. We developed the entire concept, from concept to casting and location search to full completion and delivery of TV and photography content.


Director: Glenn Verdickt
Producer: Nora Makhout
Casting en location hunting: New Impact
Director of Photography: Wietse Nys
Make up Artist: An Cornelis
Styling: Barbara Platteeuw
Editor: Glenn Verdickt
Executive Producer: Jean Paul Snoeckx

Client: BENT Merkschoenen

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Location huntingConcept creationCopywritingCastingPhotographyPhoto editingMusicSound design