Chalet Center • 2024 Commercial • New Impact


Chalet Center

2024 Commercial

New Impact produced a commercial for Chalet Center that is broadcasted in both Flanders and Wallonia, on both television and online platforms. The focus was on creating an emotional connection with the audience by showcasing various situations that take place in the same popular chalet.

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Case study


The challenge was to create a story that would appeal to both the Flemish and Walloon target audiences, with an emphasis on creating a sense of connection with Chalet Center. Moreover, we had to ensure that the different scenes in the chalet seamlessly flowed into one another, creating a harmonious and cohesive narrative.

What we did

We opted for a narrative approach, showcasing various everyday situations in a chalet, each with its own unique charm. By using matchcuts and carefully designed sets, we truly brought the chalet to life, providing an immersive viewing experience. We collaborated closely with Chalet Center's creative team to ensure that the video perfectly aligned with their brand identity and message.


Director: Nathalie Lippens
Producer: Stephan Van Roey
Director of Photography: Wietse Nys
MUA: An Cornelis
Styling: Barbara Platteeuw
Gaffer: Alexandre Sandyck
Junior: Lander Boonen
Art Director: Jente Verbist
Construction & Props: Joppe Verbist

Editors: Kevin Cools & Wietse Nys

NL Voice-over: Alexandra Potvin
FR Voice-over: Julie Basecqz

Executive Producer: Jean Paul Snoeckx

Client: Chalet Center

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