Pure Up
2024 Commercial
New Impact produced a commercial for Pure Up Health Boosting Infusion Capsules highlights the "holy trinity" of a healthy lifestyle: detoxification, energy refueling, and adequate sleep.
Case study
Challenge
The challenge is to create a commercial for Pure Up Health Boosting Infusion Capsules that effectively communicates the concept of the "holy trinity" for a healthy lifestyle, which includes detoxification, energy refueling, and adequate sleep. The goal is to showcase how these three categories work together to promote overall well-being, while also highlighting the unique features and benefits of the capsules.
What we did
We created a commercial that visually represents the "holy trinity" concept through a combination of mood and color schemes. We matched detoxification with a calming blue tone, energy refueling with a vibrant orange hue, and adequate sleep with a soothing purple shade. The commercial features a series of vignettes showcasing individuals experiencing the benefits of each category, with a narrator highlighting the importance of balance and harmony in achieving optimal health.
Credits
Director: William Van Bavel
Producer: Stephan Van Roey
Director of Photography: Wietse Nys
Editors: William Van Bavel & Wietse Nys
Grading: Maikel Cozijns
Voice-over: Conchita Mbuyambo
Executive Producer: Jean Paul Snoeckx
Concept creationCopywritingCinematographyCastingFilm production