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Seats and Sofas
Seats & Sofas approached New Impact to develop and provide advice on their national media campaigns (TV, radio and digital) in Belgium.
Case study
Challenge
The complex Belgian media landscape is difficult to navigate for an international group headquartered in the Netherlands. Furthermore, there is a language barrier in southern Belgium. Our task was to advise the client on media use while also giving the spots a Belgian look and feel.
What we did
We provided the client with insight into the Belgian media landscape and assisted them in making a decision out of a wide range of options. Besides that, we gave existing Seats and Sofas commercials a Belgian look and feel, but most importantly, we created new commercials that exude experience and generate sympathy for the brand.
Credits
Director: Jochen Decostere
Producer: Nelson Cauwenberghs
Director of Photography: Bert Degraeve
Designers: Pieter Van Wilder
Editor: Kevin Cools
Executive Producer: Jean Paul Snoeckx
Client: Seats and Sofas
Concept creationCopywritingCinematographyLocation huntingFilm productionCastingSound design