Step 1 was to come up with a new catchy tagline. Step 2 - the important challenge - was to create an appealing visual of someone melting a vitamin tablet underneath the tongue.
What we did
To convey the key message in an aesthetically pleasing way, we turned their friendly logo - the VISTA-D3™ sun - into an animated character popping the tablet underneath its tongue. The whole commercial got an even stronger sunny vibe thanks to a play of light that we created in the background of the actors. Together with the right final grading, this resulted in the perfect visual translation of the positive effect that Vitamin D has on the human body.
Director: Glenn Verdickt
Producer: Lynn Huyghe
Director of Photography: Wietse Nys
Editor: Wietse Nys
Executive Producer: Jean Paul Snoeckx
Concept creation Copywriting Cinematography Location hunting Casting Sound design Music Animation