Vista-Life • VISTA-D3™ by New Impact

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Vista-Life

VISTA-D3™

Vista-Life asked us to create a TV commercial for their Vitamin 3 product range, called VISTA-D3™.

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Case study

Challenge

Step 1 was to come up with a new catchy tagline. Step 2 - the important challenge - was to create an appealing visual of someone melting a vitamin tablet underneath the tongue.

What we did

To convey the key message in an aesthetically pleasing way, we turned their friendly logo - the VISTA-D3™ sun - into an animated character popping the tablet underneath its tongue. The whole commercial got an even stronger sunny vibe thanks to a play of light that we created in the background of the actors. Together with the right final grading, this resulted in the perfect visual translation of the positive effect that Vitamin D has on the human body.

Credits

Director: Glenn Verdickt
Producer: Lynn Huyghe
Director of Photography: Wietse Nys
Editor: Wietse Nys
Executive Producer: Jean Paul Snoeckx

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