Atypical Antwerp by New Impact

Atypical Antwerp

Atypical Antwerp

Antwerp presents itself as an atypical city in this image video. All assets are addressed in a unique and intriguingly creative manner.

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Case study


The Moving Antwerp beauty shots served as the foundation for the movie, which also included newly shot material. Our editor provided an atypical editing and sonorization in keeping with the theme's atypical appeal. The finished product is stunning!

What we did

In a cluttered carpet collection with more than 1000 different products, the biggest challenge was to create a clear overview and ensure the collection was easily accessible through an intuitive interface that works for all ages. In addition to more rational metrics like budget and dye cut, we also wanted to add a more emotional approach to this in-shop digital experience, by created lifestyle mood boards that enable consumers to look for a carpet based on their interior taste.


Director: Peter Bostoen
Producer: Sandy Van de Wiele
Director of Photography: Wietse Nys
Editing & color grading: Kevin Cools
Executive Producer: Jean Paul Snoeckx


Concept creationCopywritingCinematographyFilm productionSound designMusic