Seats and Sofas • 2 Minutes • New Impact


Seats and Sofas

2 Minutes

With a combination of humor, charm, and visual flair, we brought the concept to life and created a memorable viewing experience that uniquely represented the Seats and Sofas brand.

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Case study


The challenge was to come up with a creative concept that reflects the fast delivery of Seats and Sofas while being engaging and memorable for the audience. The story had to bring to life the process of ordering, delivering, and enjoying a sofa from Seats and Sofas in an inventive way, while engaging viewers and bringing a smile to their faces.

What we did

We devised the concept of two presenters guiding the viewer through 'a giant (sofa) take-away', where the duration of the video was symbolically linked to the speed of delivery of a sofa from Seats and Sofas. By presenting the different models and colors in inventive ways, we provided viewers with a comprehensive overview of Seats and Sofas' wide range, inspiring and convincing them to visit one of their stores.


Director: Glenn Verdickt
Producer: Stephan Van Roey
Director of Photography: Felix Verhous
1st AC: Patrick Nishimwe
Sound: Martijn Scholte

MUA/Styling: Alina Stefan
Gaffer: Maikel Cozijns
Junior: Emile Van Doorn

Casting: Castingteam

Editors: Kevin Cools & Wietse Nys
3D Animations: Marijn Raeven
Grading: Kene Illegems
Audiomix: Nick Peeters

Executive Producer: Jean Paul Snoeckx

Client: Seats and Sofas
Location: Seats and Sofas Apeldoorn


Concept creationCopywritingCinematographyFilm productionCastingSound design